If you’ve ever done keyword research or just been interested in a topic, you’ve probably used Google Trends once. But few people know that the software has many useful features.
Here is the complete guide from the best Houston Seo Experts!
What is Google Trends?
Google Trends shows current trends in Google searches. You can use it to see the popularity, seasonality, geographic interest, or even more popular terms in certain topics.
All you have to do is search for that keyword and you will see the reports for which you have many filters:
- time interval
- or category
It also shows terms and topics similar to search, which is why many people use it for keyword research.
Interestingly, it only shows data back to 2004, unfortunately, it has not been collected before.
- To the left, you see the word you are looking for at the top of the page.
- To the right, I marked the comparator in red. Type any phrase here to compare it with yours.
- I have marked the filters in green, which will give you more accurate data.
- And finally, in the yellow section, you can see the results (from top to bottom in terms of time, geography, and terms)
Although it is a well-known tool and is included in the repertoire of most SEO professionals – many do not fully exploit its potential.
- First, I’ll show you how to use the tool for keyword research
- The next step is to help you with your content strategy
- Finally, I’ll show you 1-2 clever tricks to promote your content
1. Keyword research
Google Trends is a must-have for keyword research. In the bottom lines, you will publish similar topics and similar search terms.
This in itself is pretty good (watch because it can be scrolled below, not only gives 5 copies), but you can take it one step further:
As you change your filters, you will find more and more keywords. Alternate, try everything. For example, if you are looking for soccer, you will utter completely different words filtered to the “hobby” category and completely different words to the “game” category.
2. Content Strategy
When compiling what content we will produce, it is mandatory to use this program. Not only does it help with what, but with how, we get very good help.
As you type a keyword in the “Comparison” section, you’ll immediately see the relative results of the two terms.
For the sake of comparison, I compared fidget spinner (one of 2017’s biggest fashion waves among young people) and yoyo.
It seems perfectly clear that one was just a flare-up and the other was a constantly popular game. So if you want to produce content, it is better to choose a solution that produces results all the time.
You can see which content is most popular in a particular format.
When we search for football, we can see that the World Cup has produced the greatest growth.
We’ve found some pretty good content ideas, we’ve chosen our topic – but at this point, we don’t know what kind of multimedia to fill the article with. We can then use the Google Trends filter and run an image search instead of a web search to get these results:
From here it turns out that the interest in the photo of the national team was the highest during the World Cup.
You can do the same with Youtube, News, or Google Shopping – and you will see at a glance which products, videos, and news have gone up very well.
Pro tip: Similar results have a filter. You can search by growth (the drop-down corner in the right corner) to get the terms that produce the highest growth.
But if we adjust the pop-up window to show the top results, we’ll find the topics and expressions of interest.
3. Promotion strategy
You can also find out which search engine for that content is most likely to search for that product on which day of the week.
You simply filter your search for a month, and if you see a trend in it (for example, it’s always on the same part of the week), you look in your calendar to see which days of the week are falling – and you know when post to your social media followers.
Very often, he doesn’t follow a pattern. Then don’t try to find it. For example, gardening might be: You can try to find a pattern on which days people are most likely to buy it, but the weather will be very distorted (how hot it was that day, did it rain, etc.)
Annual (seasonal) schedule
It is important to know which periods are when your marketing activities are deaf ears – and which days are the peak periods.
Just filter it out for a year and see what the highlights are.
The “gym” is a pretty obvious yet illustrative example:
During the holidays, the popularity of the New Year (thanks to the plethora of vows) falls into the sky, and in the spring the momentum (to reach the beachbody) continues, but as the summer approaches, it goes down.
You can see where the most interest is for a particular term.
Simply scroll down to geographic analysis to see where that particular trend has become.
You can use this later in your marketing and promote your site to a more focused audience.
It seems that a relatively simple and free SEO tool can do a lot if you are creative.
The 7 methods mentioned above are not all. Outside of these, there are plenty of techniques.
Is there something that the article doesn’t mention, but do you usually use it? If so, write it in the comment!