If you are in a highly competitive metropolitan area such as Tampa, FL. SEO friendly web design must be one of the most important aspects of your overall marketing program. Localized Tampa SEO inside of your Tampa web design [sic] can give you the edge that you need...
Matt Cutts is a Google software engineer at Google. He currently heads up their webspam team. Below is a video he made to help struggling site owners understand their site in Google search.