The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
When most business owners and webmasters think of Internet-based marketing, they think of either social media marketing or search engine optimization (SEO). What most don’t consider, however, is how these two tools work together to bring the most exposure for a...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Tablet sales are skyrocketing as more competitors are entering the scene and creating highly portable mobile computing options for users who need the power of a laptop in the convenience of a tablet. In addition, a large percentage of the population now carries a...
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...
